Sprint said on Tuesday (Sept. 13) that pre-orders for the iPhone 7 and iPhone 7 Plus are more than 375 percent higher in the first three days compared to last year.
What’s more, the company said, since it started accepting pre-orders on Sept. 9, new and existing customers have placed orders for both iPhone 7 models at a rate that is close to four times greater than the same period last year.
“It’s clear that Sprint customers want to get the most out of the incredible iPhone 7 and iPhone 7 Plus and know there’s no better place for this than Sprint,” said Sprint CEO Marcelo Claure in a press release. “Our network has never performed better, and we’re pleased to deliver the hottest smartphone of the year to our loyal customers, and we welcome many more who are giving us a try.”
Demand for the iPhone 7 and the iPhone 7 Plus is getting a boost thanks to the aggressive promotions on the part of the mobile carriers and their efforts to lure customers with new data plans. Sprint said in the press release the launch of its Unlimited Freedom plan gives customers value and simplicity. With Unlimited Freedom, customers get two lines of unlimited talk, text and data for $100 a month. Unlimited Freedom includes unlimited mobile-optimized streaming videos, gaming and music and unlimited 4G LTE data for most everything else. The company noted that customers can switch to Sprint and save around 50 percent from the standard rate plans offered by its competitors. Sprint is even giving customers who switch 50 percent off most current competitors’ rate plan prices with the savings lasting until May 31, 2018. Sprint said it will pay switching fees up to $650 per line via Visa Rewards Card after phone trade-in and online registration.