Fifty-nine percent of respondents said online shopping was their favorite way to make purchases in a recent Nielsen survey.
Brick-and-mortar stores still have an advantage in terms of trust; 69 percent of respondents chose in-store shopping as the most reliable option, while 77 percent consider it safest. But the ease of use with online shopping — 68 percent considered shopping online both “easiest” and “most convenient” — appears to give it the overall edge.
Additionally, 13 percent of respondents said shopping with a mobile device was their preferred method of commerce, based on its convenience (38 percent say it’s the best of the three in this category) and ease of use (27 percent).
See the full results of the survey here.
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