A daily deal experiment being hatched by LivingSocial over the past several months barely resemble the vouchers being sold by competitors like Groupon, AllThingsD reports.
To supplement its “traditional” daily deals business, LivingSocial has invested in a new enterprise: entertainment and events of its own, sold at full price, all hosted at a newly renovated building in Washington, D.C.
Instead of selling other people’s stuff at steep discounts, LivingSocial is offering its members unique experiences sold at full price. CEO Tim O’Shaughnessy says the events business already represents “a significant percentage” of the company’s overall business.
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