Wal-Mart Buys Social Calendar, a Facebook App

Wal-Mart Stores Inc. acquired Social Calendar, a Facebook application developed by Newput Corporation. Social Calendar provides Facebook users with birthday and holiday reminders via text message or e-mail notification.

A note at socialcalendar.com announced the purchase. The note also assured users that their service would “continue without any interruptions,” and that users would be notified prior to the rolling out of “any material updates or changes to your service.”

Wal-Mart, TechCrunch notes, “has been on an e-commerce tear” in the past 12 months, with Kosmix, Small Society, and OneRiot among its recent social media-based acquisitions.

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