PSCU Study Adds New Urgency to Credit Union Innovation
CUs are on the clock, with roughly 1 in 5 account holders having changed primary banks last year. A new PYMNTS Intelligence study of 4,524 U.S. consumers, “Growing Credit Union Membership via Lending and Omnichannel Banking Innovation,” a collaboration with PSCU, offers insight — and even sounds a few alarm bells — for what credit unions must do to retain existing members and attract new ones.
