Why Gen Z Can Be Credit Unions Best Friend or Worst Enemy
How Credit Union Innovation Can Drive Gen Z Engagement
Gen Z consumers are a growing market that innovative credit unions have a real shot to win over — but not enough CUs are meeting the call. PYMNTS Intelligence’s latest 37-page study, “How Credit Union Innovation Can Drive Gen Z Engagement,” a collaboration with Velera (formerly PSCU/Co-op Solutions), details in 10 charts why CUs must pivot — and the cost they face if they fail.
Inside the May Playbook
- 35: Total number of products and features that top-performing CUs plan to offer by 2030
- 25%: Share of Gen Z CU members who say they want their CU to innovate on Zelle in the near future, twice the share of average CU members
- 41%: Portion of CUs that have no plans to offer Zelle by 2030
Credit Union Innovation
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FinTechs Want In: How Credit Unions Can Turn Partnerships Into Growth
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Credit Union Innovation Readiness: The Rewards Opportunity Credit Unions Can No Longer Ignore
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Credit Union Innovation Readiness: Credit Unions Sit on the SIdelines While Members Already Own Crypto
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Credit Union Innovation Readiness: Consumers Trust Credit Unions but Don’t Always Reach for Their Cards
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Credit Unions Meet the Member Who Wants AI Now
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Digital Currency at the Credit Union: The Gap Between Interest and Access
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Built to Lead or Losing Ground? AI, Mobile and the Member Retention Imperative for Credit Unions in 2026
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Credit Union Innovation Readiness: How Credit Unions and FinTechs Are Innovating Together
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Credit Union Innovation Readiness: How FinTechs Are Shifting Their Partnership Strategies
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Credit Union Innovation Readiness: How Middle Performers Can Become Top Innovators
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Credit Union Innovation Readiness Report: The Real Story Behind Member Churn
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The 2025 Credit Union Innovation Readiness Index: Closing Gaps, Winning Members
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Credit Union Innovation Readiness Index: The Smallest Credit Unions Step It Up
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Navigating the Evolving Landscape: FinTech and Credit Union Partnerships
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Credit Union Innovation Readiness Index: The Path to Top-of-Wallet Conversion
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Roadmap to 2030: The Seven Strategic Planks for Credit Unions to Capture Top of Mind
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How FinTechs Can Align With Credit Union Innovation Agendas
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How Top-Performing Credit Unions Innovate to Stay Competitive
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How CUs Can Drive Engagement with Self-Service Banking Innovation
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2024 Credit Union Innovation Readiness Index
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The FinTech Innovation Agenda
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Growing Credit Union Membership via Lending and Omnichannel Banking Innovation
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2024 Credit Union Innovation Readiness Index – January 2024
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How Credit Product Rates Impact FI Selection
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Credit Union Membership and Credit Profiles
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Staying Ahead Through Payments Innovation
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Bridging the Cryptocurrency Divide — Why Members Want Access, Why Credit Union Executives Resist
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Product Development Slowdown Tests Member Loyalty
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Cryptocurrency As A Key To Member Loyalty
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The Race To Meet Consumer Demand
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Product Innovation As The Key To Membership Growth
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Responding To Member Demands For Digital Financial Services
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Credit Union Innovation Playbook: Porfolio Leakage Edition
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Credit Union Innovation Study – July 2021
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Credit Union Innovation Playbook Touchless Payments Edition
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Credit Union Innovation Study – February 2021
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Credit Union Innovation Playbook: Card Trends Edition
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Credit Union Innovation Playbook: Microbusiness Opportunity Edition
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Credit Union Innovation Playbook: Challenger Banks Edition
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Credit Union Innovation Playbook: New Payment Flows Edition
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Credit Union Innovation Index – March 2020
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Credit Union Innovation Playbook: Loyalty Innovation Edition
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Credit Union Innovation Playbook: Data Analytics Edition
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Credit Union Innovation Playbook: Digital Banking Edition
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Credit Union Innovation Playbook: Trust But Verify Edition
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Credit Union Innovation Index: A 360 Degree Look at What’s Driving Credit Union Innovation