Cover for the PYMNTS and PSCU April 2023 Playbook "Credit Union Innovation: Bridging the Cryptocurrency Divide — Why Members Want Access, Why Credit Union Executives Resist"

Bridging the Cryptocurrency Divide — Why Members Want Access, Why Credit Union Executives Resist

Credit Unions Weigh Cryptocurrency’s Effects on Member Loyalty

New data indicates that CU members’ interest in crypto is growing, but 56% of CU executives are not interested in offering crypto products to members. PYMNTS’ latest report, “Credit Union Innovation: Bridging the Cryptocurrency Divide,” a collaboration with PSCU, details the disconnect.

Inside the April Playbook

  • 56%: Portion of CU executives slightly or not at all interested in providing cryptocurrency products for their members
  • 83%: Share of consumers who have not owned cryptocurrency in the past year who say they do not even know if their financial institution provides cryptocurrency products and services
  • 61%: Portion of cryptocurrency users who say they are highly likely to purchase cryptocurrency this year

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