Credit Union Membership and Credit Profiles
Two-Thirds of CUs Take Risky Approach to Digital Innovation
Digital banking experiences are table stakes for CUs, but 64% of CU executives adopt innovations only after competitors prove they are successful, putting them at a disadvantage. PYMNTS’ latest study of 4,097 consumers and 100 CU executives, “Credit Union Innovation: Credit Union Membership and Credit Profiles,” a collaboration with PSCU, reveals the disconnect between the innovations consumers want and what CUs provide.
Inside the June Report
- 28%: Portion of CU members willing to switch FIs for more innovative experiences
- 64%: Share of CUs taking wait-and-see approach to innovation
- 89%: Portion of CU executives who cite operational challenges as key obstacles impacting their innovation agendas
Credit Union Innovation
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Credit Union Innovation Readiness: How Credit Unions and FinTechs Are Innovating Together
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Credit Union Innovation Readiness: How FinTechs Are Shifting Their Partnership Strategies
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Credit Union Innovation Readiness: How Middle Performers Can Become Top Innovators
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Credit Union Innovation Readiness Report: The Real Story Behind Member Churn
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The 2025 Credit Union Innovation Readiness Index: Closing Gaps, Winning Members
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Credit Union Innovation Readiness Index: The Path to Top-of-Wallet Conversion
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Roadmap to 2030: The Seven Strategic Planks for Credit Unions to Capture Top of Mind
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How FinTechs Can Align With Credit Union Innovation Agendas
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How Top-Performing Credit Unions Innovate to Stay Competitive
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How CUs Can Drive Engagement with Self-Service Banking Innovation
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2024 Credit Union Innovation Readiness Index
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The FinTech Innovation Agenda
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How Credit Union Innovation Can Drive Gen Z Engagement
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Growing Credit Union Membership via Lending and Omnichannel Banking Innovation
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2024 Credit Union Innovation Readiness Index – January 2024
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How Credit Product Rates Impact FI Selection
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Staying Ahead Through Payments Innovation
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Bridging the Cryptocurrency Divide — Why Members Want Access, Why Credit Union Executives Resist
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Product Development Slowdown Tests Member Loyalty
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Cryptocurrency As A Key To Member Loyalty
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The Race To Meet Consumer Demand
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Product Innovation As The Key To Membership Growth
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Responding To Member Demands For Digital Financial Services
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Credit Union Innovation Playbook: Porfolio Leakage Edition
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Credit Union Innovation Study – July 2021
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Credit Union Innovation Playbook Touchless Payments Edition
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Credit Union Innovation Study – February 2021
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Credit Union Innovation Playbook: Card Trends Edition
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Credit Union Innovation Playbook: Microbusiness Opportunity Edition
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Credit Union Innovation Playbook: Challenger Banks Edition
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Credit Union Innovation Playbook: New Payment Flows Edition
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Credit Union Innovation Index – March 2020
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Credit Union Innovation Playbook: Loyalty Innovation Edition
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Credit Union Innovation Playbook: Data Analytics Edition
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Credit Union Innovation Playbook: Digital Banking Edition
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Credit Union Innovation Playbook: Trust But Verify Edition
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Credit Union Innovation Index: A 360 Degree Look at What’s Driving Credit Union Innovation