How Top-Performing Credit Unions Innovate to Stay Competitive

Study Shows Top-Performing Credit Unions Innovate to Stay Competitive

How Top-Performing Credit Unions Innovate to Stay Competitive

Leading credit unions know the way to members’ hearts — and their loyalty — is through delivering the innovative products and services they want. PYMNTS Intelligence’s latest 20-page report, “How Top-Performing Credit Unions Innovate to Stay Competitive,” a collaboration with and Velera (formerly PSCU/Co-op Solutions), contains eight charts revealing how CUs are investing in innovation to meet and exceed digital-first consumers’ expectations.

Inside the August Playbook

  • 38%: Share of top-performing CUs that cite the ability to more effectively innovate as an advantage they offer over competitors
  • 56%: Portion of top-performing CUs that see cite Big Tech companies as their competitors
  • 62%: Share of CUs that use increases in membershipto measure their payment innovations’ return on investment

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