The Irish government is encouraging the country’s retailers to expand their services and products online with a new National Digital Strategy, reported the Irish Independent. Members explained that they expect to decrease the number of businesses that don’t have an online marketplace by half within the next three years.
The first stage of the National Digital Strategy will begin with the distribution of €2,500 vouchers to small firms looking to build an online presence. It has been announced that 2,000 Irish firms will be given funding to support digital strategies, provide resources, and obtain adequate training and expertise.
The strategy also aims to decrease the number of consumers who are not currently using the Internet to shop. The government hopes to reduce the figures by 50 percent by the end of 2016
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