Is AOL’s “Bling Thing” Subscription Commerce Platform Real?

All Things D indicates in a new report that its sources say AOL has been secretly working for several months on a new subscription commerce business that is tentatively titled “Bling Thing.”

“A look at a trademark application for Bling Thing hints at what AOL has been working on: A business that would offer ‘subscriptions to receive boxes filled with assorted items in the fields of consumer products and consumer services,'” the news site said.

While the site could potentially help the New York-based company diversify its revenue, even the media outlet is getting conflicting reports, as it noted that one source says any plans for the project have been scrapped indefinitely.

Read the full report here.

Click to comment