Ivanka Trump, daughter of American business mogul Donald Trump, has hired former Kate Spade executive Johanna Murphy as the chief marketing officer and head of digital for her apparel and accessories brand, All Things D reported on September 3.
“At big brands, eCommerce is important and everyone gets it, but you still have to deal with all the store stuff and multichannel stuff,” Murphy told the media outlet. “But, this is a white canvas with the room to do whatever we see fit. And [Trump] has the appetite to experiment, which I love.”
For more on the appointment and how its repercussions in the world of fashion eCommerce, click here.
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