Little Mistress, an online fashion retailer for women, announced its new agreement with Ukash to begin offering the Ukash payment option for customers, reports Internet Retailing. Ukash is a payments provider that exchanges cash for online credit in a number of ways. Little Mistress, whose customers are mostly younger women, chose Ukash because its target audience may not have access to bank accounts or are heavy cash users.
Little Mistress has created a social media competition to help launch and promote the new payment service.
Georgios Chiotis, eCommerce director at Little Mistress, said, “We are really excited to have launched this competition with Ukash. We have observed how important a well-thought out competition is for customer engagement and interaction. The competition is an opportunity to increase brand awareness for us and Ukash.”
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