Google is reportedly leveraging mobile location data to track when and how logged-in Chrome users shop after searching on the service, according to a November 11 report from Marketing Land.
Google’s Estimated Total Conversions program launched last month and uses mobile device data to calculate the effectiveness of the company’s mobile ads at promoting cross-channel conversions. It accomplishes this by comparing smartphone location information with relevant Google searches.
Google had previously indicated that an offline component would debut in 2014, however, sources say it is already being beta tested.
To learn more about Google’s shopper tracking project, read the full story here.
“What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.
We’re always on the lookout for opportunities to partner with innovators and disruptors.
Learn More