Big Spenders: Digital Wallet Users Spend 31% More When Buying Retail and Grocery Products

Can New Use Cases Drive Consumer Use of Digital Wallets?

Not a surprise: Millennials and Gen Z use digital wallets more than their parents and grandparents. Maybe a surprise: Digital wallet users spend 31% more across all purchase types on average than nonusers. That’s what a new PYMNTS Intelligence survey of 2,501 consumers found when digging into how and why people use (or don’t use) digital wallets. Read more in “Tracking the Digital Payments Takeover: Can New Use Cases Drive Consumer Use of Digital Wallets?” a collaboration with AWS.

Inside the February Report
  • 54%: Portion of consumers using a debit card as the underlying digital wallet payment method when purchasing non-grocery retail purchases in-store
  • 12%: Share of consumers who cite the ability to pay a recurring monthly bill as the top digital wallet feature they are interested in
  • 38%: Portion of consumers using a debit card as the underlying digital wallet payment method when purchasing groceries online

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    AWS Tracking the Digital Payments Takeover Series

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