Monetizing Social Media

Study Finds US Consumers Look a Lot But Buy Little on Social Media

New data from a PYMNTS/AWS study, “Tracking the Digital Payments Takeover: Monetizing Social Media Edition,” finds that although social media channels drive a lot of eyeballs, very few of those eyeballs buy what they see when they scroll their feeds. Checkout friction plays a role, but so does something else, this study finds.

Inside the July Report
  • 28%: Portion of consumers who transact on social media because it allows them to buy as soon as the product catches their attention
  • 29%: Share of social media shoppers who used credit cards for their purchase without leaving the app
  • 18%: Portion of social media shoppers who used PayPal for their most recent purchase without leaving the app

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