Merchant Innovation

Amazon Launches Online Store for Wearable Tech

The store is a subsection of the site’s e-commerce portal.

Amazon launched its new Wearable Technology Store on Tuesday.  The store is a subsection of its Amazon.com e-commerce portal, with a focus on wearable devices like the Misfit Shine, Jawbone UP24 and Narrative Clip, according to Tech Crunch.

The store will feature a number of categories that will include Fitness & Wellness, Healthcare Devices, Wearable Cameras, Smart Watches, and Family, Kids & Pets.

The site will also feature buying guides to help shoppers choose the right wearable device for their lifestyle and needs, and a video library of product demos.

 

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