Merchant Innovation

Amazon’s Disruptive Grocery Move

Amazon wants to make grocery shopping easier and is apparently willing to do anything up to writing your grocery list for you. They will help write it, or even better, Amazon hopes to make you reimagine how you compile a grocery list.

Last year the e-retailer introduced its grocery delivery service, Amazon Fresh. Now it is introducing Amazon Dash, a Wi-Fi-connected device that allows users to build a shopping list by either speaking product names into it or scanning product bar codes.

Information saved into the Dash is easy synchronized with customers’ Amazon Fresh accounts to make the ordering process more direct.

The product is currently in testing with a limited set of customers.


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