Mobile Commerce

App Offers Curated Amazon Shopping

Amazon shopping will become a better curated, more community-driven consumer experience for the mobile audience with the launch of Canopy’s iOS app, TechCrunch reported.

Canopy, which launched last year on Amazon and brought a more organized system to recommend items and provide tools to save favorite items, will now make those perks mobile with the app introduction. TechCrunch breaks down the logistics about what the app will bring consumers.

“Like its web-based counterpart, the iOS app offers a cleaner, uncluttered interface for its shopping service – a big difference from Amazon.com itself. In its community, you can browse through products recommended by other users, see what’s trending, shop by category or brand, or even shop by personality type – the latter something that may come in handy as you struggle with your holiday shopping needs.” TechCrunch reported.

“Essentially, the service is like having a layer of curation overtop the massive Amazon.com catalog, presented in a more modern, almost Pinterest-like format. You can also follow Canopy editors and others users whose recommendations you like to better refine the experience.”

One of Canopy’s perks is its ability to save recommendations and create individualized suggestions bases on specific users. Amazon’s own Algorithm relies of showing products based on browsing history, but that system isn’t well targeted since most Amazon accounts have multiple family members on the same base.

“Unfortunately, that’s all Amazon has to go on. Canopy offers an alternative,” TechCrunch reported. And Canopy comes with its own impressive stats. The company has seen roughly 22 percent average weekly growth in traffic in a six month period, CEO Brian Armstrong said in the article. This translates to a 35 percent weekly growth in gross revenue. That’s a boost Amazon could use right now.

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