Loyalty & Rewards

Crowdfunding Efforts Draw Customer Backlash

Businesses that engage in crowd funding sometimes find that their customers aren’t OK to the idea.

The Chocolate Room, a Brooklyn-based establishment profiled by The New York Times on Feb. 13., experienced problems with its clientele after launching an effort to raise money for a relocation.

Some of the company’s customers took to the Web to voice their complaints, suggesting they shouldn’t have to bear the costs for a for-profit business.

“There’s something about asking your customers to help fund your expansion that just feels a little ... wrong,” one person wrote.

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