Mobile Commerce

Web Sales Reshape Pizza Market

Online ordering has led to increased sales for pizza restaurants able to invest, while others have been hurt as competitors move to a bigger Web presence.

Domino's, Pizza Hut and other well-known brands have added online ordering in the past year, the Wall Street Journal reported on Feb. 6. The major pizza chains report that roughly 40 percent of their sales come from digital orders.

Pizza restaurants unable to invest have seen sales fall as consumers opt for the simpler ordering option. One owner who spoke with the Journal said that sales had fallen 20 percent in the past two years.

"I know I've lost young customers," Frannie Geraci said in an interview.

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