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Bigcommerce Gives Square Merchants E-Commerce Edge

Bigcommerce has gotten bigger, in the shape of a Square.

Yesterday (Feb. 25), the e-commerce platform announced that it has collaborated with credit card processing company Square to provide brick-and-mortar merchants with an easy transition and expansion into online sales. The collaboration allows for current Square merchants with physical locations in the U.S. and Canada to begin selling on the Web in a matter of minutes.

According to a press release, omnichannel merchants that use both Square and Bigcommerce can conduct sales online as well as offline, while both types of transactions that Square processes will be maintained holistically. The technology integration simplifies business management and allows merchants to focus on their customer bases and grow their brands.

Bigcommerce co-founder and CEO Eddie Machaalani remarked, “Bigcommerce is helping Square merchants take their businesses to the next level. E-commerce has fundamentally changed the ways in which retailers reach and attract customers. Through this integration, we’re making it easier than ever for merchants to grow their brand and revenue without the burden of introducing additional complexity to their businesses.”

Highlighting the fact that online sales have rapidly grown to be an important sales channel for growing merchants, Bigcommerce points out that such transactions are predicted to surpass $1.6 trillion worldwide in 2015. The collaboration between Bigcommerce and Square will permit merchants to establish their brands online and connect with customers 24 hours a day, seven days a week.

“Trying to separately manage both an online and physical retail store can feel like running two different businesses,” said Terry Carter, CEO of Travertine Spa. “What Bigcommerce and Square have built will immediately improve my day-to-day business processes, freeing time that was spent on reporting and technology to instead focus on growing sales and serving our customers.”

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Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.

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