Digital River, the Commerce-as-a-Service company, is partnering with Mirum, the global digital high-end fashion and retailer-centered agency, the companies said in a Thursday (Aug. 27) release.
Under the terms of the team-up, the two companies have embarked on a strategic partnership, with a focus on online content and eCommerce, helping retailers and merchants develop their brands via online presence.
As noted in the release, “because of the complexity involved in building eCommerce systems,” many companies wind up with streamlined eCommerce sites that are merely functional. The key, according to Digital River, is to offer a Web experience that is both entertaining and educational. That type of shopping experience builds brands and consumer loyalty at the same time that it converts browsers into buyers.
“Visitors on an eCommerce site are not just in a shopping mindset. They also are learning about new products and managing their consideration set. Our job is to balance the shopper’s desire for brand and product information with a compelling buying and transactional experience,” said Scott Heimes, Digital River’s chief marketing officer and senior vice president, in the release.
John Baker, chief marketing officer at Mirum, said in his own statement that Forrester, the research firm, projects that online retail sales in the United States will stand at $334 billion this year, with a growth trajectory to hit $480 billion by 2019.
“Through our new partnership, Mirum and Digital River will be able to help brands capture a larger share of this revenue through direct channels,” Baker said, “while setting new standards in design and engagement.”
Digital River’s link with Mirum comes just a few weeks after the company said it would enhance its service offerings, in part by adding consulting for eCommerce solutions.