Merchant Innovation

MasterCard Took Apple Pay Out To The Ball Game

Over the weekend MasterCard gave its cardholders at this year’s MLB All-Star Game in Cincinnati the ability to use Apple Pay at contactless merchandise and concession acceptance locations, while also promising a “Priceless experience.”

The payments provider supported fans using Apple Pay throughout the MLB All-Star Week festivities for on-site food and merchandise purchases, while also providing “Priceless Surprises” such as All-Star branded premiums, autographed memorabilia, prepaid cards and more.

“Nobody wants to be caught in line at concession only to hear the crowd go wild over a play they’ve missed. The ballpark experience is an ideal environment for quick and secure payment options so fans can get through concessions and back to the game quickly,” MasterCard Group Executive for Global Products & Solutions Cheryl Guerin said in a company release late last week.

“We’re thrilled to partner with MLBAM to bring contactless acceptance to the 2015 MLB All-Star Week festivities. Through our longstanding relationship with MLB and MLBAM, we are constantly looking for opportunities to create enhanced fan experiences both in-stadium and online, whether that’s through advanced payment capabilities or delivering surprises to fans,” Guerin added.

Baseball fans were also able to utilize Apple Pay when purchasing single-game regular season tickets through MLB.com Ballpark, MLB’s official ballpark app.

Through Apple Pay, device owners are able to use their U.S. MasterCard consumer credit, debit, prepaid and small business cards from an increasing list of banks and credit unions.

MasterCard cardholders could also utilize the MasterCard Nearby app to find merchants accepting contactless payments, including Apple Pay, closest to their current location. Consumers can make contactless payments at these locations by simply holding their contactless-enabled card or device to a reader. With the iPhone 6, users additionally touch their fingers on Touch ID or enter a passcode, and the transaction is quickly authenticated. MasterCard Nearby also offers details on where MasterCard cardholders can reload prepaid cards, get cash back with their purchases or use an ATM.

This is not the first time MasterCard has partnered with the MLB to bring baseball fans “simple, secure payments.”

Throughout the 2014 baseball season, MasterCard, together with MLB Advanced Media, surprised fans by enabling Apple Pay at both the Kansas City Royals’ and San Francisco Giants’ stadiums shortly after the new payment technology was launched. Fans at both stadiums could make payments using a variety of NFC-enabled devices and services, including Apple Pay, making the two stadiums the first two ballparks to ever accept Apple Pay.

For more news on Apple Pay, click here.

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