PayPal To ‘Unlock Global Marketplace’ In Kenya

A new partnership for PayPal may mean safer online shopping for Kenyan consumers.

A new partnership for PayPal may mean safer online shopping for Kenyan consumers.

The company is teaming up with MallforAfrica (MFA) to secure online shopping transactions made when consumers make purchases from key markets outside of Kenya, IT News Africa reported yesterday (Aug. 25).

Online shopping is booming in Kenya, with 60 percent of the country’s 26 million Internet users shopping online or expected to in the future, according to research conducted by Ipsos, making secure online payments a major concern.

“We know how important security and trust are for our customers when deciding to shop online. By offering customers payment options that are secure, we can reassure buyers and encourage online shopping,” Efi Dahan, regional director for Africa and Israel at PayPal, told IT News Africa.

“This collaboration is key to unlocking the global marketplace for Kenyan consumers.”

PayPal will aim to address security concerns by ensuring that the sensitive financial data of buyers is never shared with sellers, only requiring an email address and password to process transactions.

“The cooperation with MFA is a great win as this further entrenches us in the key markets in Africa such as Kenya. Our aim to provide the best and more secure way of paying and receiving money online, and we are proud of this association,” Dahan added.

Through the partnership, Kenyan consumers will be able to purchase a range of goods through online shopping service MallforAfrica with PayPal aiming to protect their “hard-earned income from potential danger.”

“We are thrilled to collaborate with PayPal. We pride ourselves in offering a seamless experience for both our customers and retail partners and couldn’t be happier with adding PayPal as a payment option,” Chris Folayan, CEO and founder of MallforAfrica, told IT News Africa.

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The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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