Tendr Takes Friction Out Of Equity Crowdfunding

When it comes to securing equity crowdfunding investments, there isn’t always an easy way to reach investors. That’s where Tendr, the new crowdfunding app that acts like an aggregator, comes into play.

Tendr uses the swipe technology seen in the Tinder dating app to help crowdfunding investment campaigns easier to sift through for potential investors, TechCrunch reported. The app filters in content from multiple equity crowdfunding platforms — like Crowdcube, Seedrs, Angel List U.K., Angels Den, Crowdfunder, Funding Tree and Investing Zone — and helps investors determine how much they want to put into a specific enterprise. With the quick swipe of a button, investors can quickly sort through and make the decision of who they want to back.

“Tendr removes friction, thereby increasing efficiency in deal sourcing,” founder Lex Deak, also the founder of global super angels investment club QVentures, told TechCrunch. “It is a useful tool for investors who are currently having to access up to a dozen platforms individually, it is also a nice lightweight channel for entrepreneurs and the wider startup ecosystem for staying abreast of trends and what’s hot.”

While Tendr doesn’t actually play a role in the end of the investment process, it is used as a starting point to match investors to investment opportunities. And its one-stop-shopping method for crowdfunding investments makes it appealing in its U.K. home.

“As we grow, we’ll be able to offer unsurpassed insight into how groups invest together and which deals are most popular. In the near future it will be the norm to invest in unlisted equities and alternative investments from your smartphone,” Deak said.

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