Web security and data protection company Trust Guard is expanding its business to Europe with the launch of a new website aimed at serving international clients.
While Trust Guard has served an international clientele for many years and has held its base in the U.S. for over a decade, its recent expansion signals its plans to further tap onto the market with its new multi-lingual website, which will soon be available in German, French, Spanish, and more languages in near future.
The website's launch aligns with the company's plan to expand the reach of its security services to new merchants across the world and help reduce liability issues, said Todd Brandley, Trust Guard's VP of Business Development at the U.S. Embassy in Hague, Netherlands, where he spoke about data and security.
“The wide range of industries present at the conference, from banking to telecom hosting, health, insurance, hospitality and more demonstrate that no industry is immune from hacking and other cyber crimes. It was a pleasure to participate in such an important event and I am truly honored to have had an opportunity to speak about a topic as crucial as security among so many respected experts in the field,” Brandley said.
Trust Guard's approach to improve its reach with a local website for the European market falls in line with the strategy of many other cross-border B2B companies, which are taking the approach to improve customer relations and find prospective clients with new communication channels such as a multi-lingual website.
The Ogden, Ohio-based company was founded in 2006 and provides cybersecurity services to help protect data, decrease liability and improve business conversion rates by offering tools such as third-party verification and website security scanning.