Merchant Innovation

Visa Checkout Expands Its Reach In US, Australia And Canada

Visa Checkout, an online checkout service that Visa launched nearly a year ago, announced yesterday (May 19) the addition of several new merchants, including Dunkin’ Donuts, Fandango, Sundance Catalog and Williams-Sonoma in the U.S., among others.

In Australia, Pizza Hut, Ticketek and BONDS will accept Visa Checkout, while Indigo, Roots, Running Room and Simons will accept it in Canada. Visa Checkout provides consumers with a secure tool to store their shipping and payment information, meaning they do not need to re-enter information with each eCommerce transaction.

In conjunction with the announcement of new merchants now offering Visa Checkout, the company also highlighted recent data from comScore, which indicated that 69 percent of Visa Checkout shoppers convert to online buyers.

And while some consumers are still bound to prefer bricks to clicks (the preference of 70 percent of shoppers, according to a recently released report from TimeTrade), Visa Checkout has built up a solid foundation of users. Globally, it currently boasts more than 4 million customers, over 125,000 large and small merchants and 260 financial institutions as partners, states the release.

Other retailers who have partnered with the payments service include Gap, Staples, Orbitz, Virgin America, Neiman Marcus (a retailer which is also changing up its in-store game by innovating its dressing rooms), and Rakuten.

Visa Checkout aims to be available in 16 markets by the end of the year.

Visa is also actively commencing new campaigns this summer, ranging from social media to sponsorship marketing. The Visa Checkout experience will be further integrated into the NFL experience for fans, said Visa, and Visa Checkout will also be among Pinterest's initial launch partners for its upcoming "Cinematic Pin," which launches this summer. Several additional partnerships with large merchants such as Williams-Sonoma and Dunkin' Donuts are pending, too, according to Visa.

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