Apple’s iPhone 6s and iPhone 6s Plus hit the global market on Friday (Sept. 25) with record sales expected throughout its debut weekend.
Analysts’ expectations remained high for Apple’s latest devices, with 12 million to 13 million phones predicted to fly off the shelves over the weekend, Reuters reported late last week.
The iPhone 6s and 6s Plus offer modest improvements upon the drastic redesign the iPhone saw last year, which included a much larger screen and mobile payments. This year’s updates include 3D Touch, a crisper camera, faster processors and more memory.
But the new pressure-sensitive touch screen is an upgrade that seems to be drawing in many consumers. The technology behind the new display is based on a “Taptic Engine” that responds with specific actions according to how hard users press their screens, Reuters confirmed.
[bctt tweet=”Analysts predict huge debut weekend sales for Apple’s new iPhone 6s and iPhone 6s Plus.”]
The iPhone stands strong as Apple’s best-selling device to date, with sales of the devices accounting for nearly two-thirds of the company’s revenue in its last quarter.
Just weeks ago, The Wall Street Journal confirmed that the soaring interest in Apple’s latest iterations was made evident by strong preorder sales.
The iPhone 6s and iPhone 6s Plus enjoyed the benefits of “exceptionally” strong orders out of the gate, WSJ reported.
The significant initial demand for the newest phones means the company is “on pace” to hurdle last year’s sales, Trudy Muller, an Apple spokeswoman, said in a statement.
Phone sales are also expected to see a boost due to China, Apple’s second-largest market, being among those countries in which the new Apple phones have been available for advanced orders right out of the gate — in contrast to last year, when the Chinese market opened up in October, a full month after availability began in other parts of the world.
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