Instagram just hit another major milestone this week and Facebook was quick to share just how much Instagram is contributing to its portfolio.
Four years after being acquired by Facebook for $1 billion, Instagram is predicted to contribute $3.2 billion to Facebook’s annual revenue this year, according to Credit Suisse. According to eMarketer, this growth could make for up to 15 percent of Facebook’s U.S. earnings this year and 8 percent of its global revenue.
As for its recent milestone numbers, our Daily Data Dive 5-in-1 provides a few of Instagram’s key data points.
500 Million+ | The number of Instagram users
300 Million | The number of Instagram users who log in daily
100 Million+ | The number of Instagram users added per month
200,000 | The number of advertisers that pay for Instagram ad slots
80 Percent | The percentage of Instagram users who are outside the U.S.
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