Alternative Finances

One Fast-Growing Prepaid Market You’re Probably Overlooking


There’s a $4.9 billion prepaid market opportunity right under your nose, where transaction volume is on the rise and adoption is soaring. But where is it? Join Peter Read, President of Peoples Card Services and MPD CEO Karen Webster for a digital discussion on Tuesday, April 5 at 1:00 PM (EST) as they share why Canada is prepaid’s best kept secret.

Canadian consumers, both banked and underbanked, are turning to prepaid at a surprising rate – quickly solidifying the country’s prepaid market as one of the fastest growing in the world. Between 2011 and 2014 the prepaid transactions volume surged by 30 percent, with the open-loop market alone expected to increase by an additional $9.4 billion (a CAGR of 18 percent) from 2015 to 2020.

But what’s the best way for companies in the U.S. to actually make the most of the prepaid market opportunity Canada has to offer?

Join this webinar to explore the following topics:

  • The big numbers behind Canada’s growing prepaid market, despite a high percentage of “banked” consumers
  • Why Canada’s prepaid market is ripe for expansion and the emerging use cases on the horizon
  • Trends that are driving growth by demographic segment and payment application
  • 3 things U.S. companies must know before expanding prepaid programs into Canada
  • Key differences between the Canadian and U.S. regulatory landscapes

To attend this live digital discussion on Tuesday, April 5 at 1:00 PM (EST), please complete the registration form shown below.

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Peter Read, President, Peoples Card Services, and SVP Card Issuing, Peoples Trust Company

Peter has been involved with prepaid products for the past 20 years, with experience ranging from payment product programs to the design and management of the technology platforms behind them. Over the last six years, he has focused predominately on open-loop network payment products. His experience and innovation in both prepaid and mainstream payment card sponsorships facilitates his business activities today. As president of Peoples Card Services, Peter is responsible for the company’s overall performance through the formulation of strategies and business plans for the issuer’s payment card products.


Karen Webster, CEO of Market Platform Dynamics

Karen Webster is one of the world’s leading experts on payments, commerce and retail innovation and a strategic advisor to CEOs and boards of multinational players in those sectors. As CEO of Market Platform Dynamics, she works extensively with the most innovative players in the payments, financial services, mobile, retail, B2B, digital media and technology sectors to help them maximize the value of their platform assets, design disruptive new business models and ignite and monetize new innovation. Karen also serves as a member of the advisory board for several emerging companies.


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