Amazon Web Services Launches Services for Building Generative AI Tools

AWS, Amazon Web Services

Amazon Web Services (AWS) has launched new services to help companies build generative artificial intelligence (AI) tools.

One new offering, Amazon Bedrock, gives customers access to foundation models (FMs) developed by AWS and other companies so they can choose the model that is best suited to their needs and use it to build their own generative AI application, AWS said in a Thursday (April 13) press release.

“Bedrock is the easiest way for customers to build and scale generative AI-based applications using FMs, democratizing access for all builders,” AWS Vice President of Database, Analytics and Machine Learning Swami Sivasubramanian said in a Thursday blog post. “Bedrock will offer the ability to access a range of powerful FMs for text and images — including Amazon’s Titan FMs, which consist of two new [large language models (LLMs)] we’re also announcing today — through a scalable, reliable and secure AWS managed service.”

AWS has also launched general availability of server resources that lower the cost and energy consumption of running generative AI, introduced new server resources that offer greater networking capability and thereby enable faster training of generative AI models, and added access to an AI-powered coding companion that helps software developers code more quickly, according to the press release.

“These offerings are only the beginning,” AWS said in the release. “One of Amazon’s core principles is a commitment to long-term thinking. We believe these are the early stages of a technological revolution that will continue for decades to come.”

The launch of these services comes at a time when the three largest cloud-computing providers — Amazon, Microsoft and Alphabet’s Google — see generative AI as a business driver.

The tech giants have been putting generative AI front and center in their sales pitches since OpenAI’s ChatGPT became a sensation.

As PYMNTS reported March 1, these and other tech giants have long used proprietary AI tools to support both front-end and back-end business processes, but they are now bringing these tools to the forefront of their business.

In his Thursday blog post, Sivasubramanian said: “While ChatGPT has been the first broad generative AI experience to catch customers’ attention, most folks studying generative AI have quickly come to realize that several companies have been working on FMs for years, and there are several different FMs available — each with unique strengths and characteristics.”