B2B Payments

Alibaba Recruited To Mix B2B Software With Product Procurement

For a provider of business management software, offering the resources necessary for any business to succeed is key. A new digital procurement venture from B2B SaaS provider Brightpearl is showcasing the versatility of the company to go beyond its software offerings and streamline the purchasing process for its corporate clients.

On Monday (June 8), Brightpearl announced a new collaboration with Alibaba, host to one of the world’s largest B2B eCommerce platforms. The tie-up will allow Brightpearl’s existing clients to procure goods and services for their business straight from Alibaba with the “Source from Alibaba.com” app.

“By teaming up with Alibaba.com, we’re able to better support our merchants,” said Brightpearl product manager Scott Hill. “The system not only allows them to view and search for products directly within Brightpearl, it also automatically enters data such as product name and supplier information, eliminating the need for rekeying.”

The partnership highlights both the expansive ways SaaS providers can expand their B2B offerings, as well as Alibaba’s own focus to strengthen business-to-business services.

According to Alibaba.com EMEA division’s Wei Duan, who heads international business development and serves as marketing director, the service will be particularly useful for smaller companies and added that automated security features from Alibaba mean that payment information will only be released to suppliers once delivery is confirmed.

The Chinese eCommerce giant has focused on procurement security in recent months, having introduced a buyer protection program for procurement officials last March and then launching Trade Assurance last month to support the growth of procurement from international suppliers.

A mesh of SaaS and eCommerce services is a tactical move for Brightpearl. Both the B2B SaaS and the B2B eCommerce industries are on the rise as businesses expand their operations globally and demand more efficient ways to run their companies.

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