Another Alibaba B2B Venture Launches In India

Alibaba has been boosting its B2B services in India at full speed this year. First, the Chinese eCommerce giant’s founder, Jack Ma, visited India’s Prime Minister Narendra Modi, where he reportedly declared that the B2B business model would be key to the success of eCommerce in the region.

Since, Alibaba has introduced new B2B eCommerce services in India, including a $575 million investment in India’s One97 Communications e-payment marketplace service and the launch of a new trade facilitation center that gives India’s SMEs a digital portal to connect to logistics providers and other services.

On Friday (July 10), reports said Alibaba launched a new reseller platform in India, its latest venture in a massive focus on the country.

The new platform allows small manufacturers and exporters to gain a broader sales base and reportedly targets players in the apparel, food, agro and handicraft sectors. The tool is an extension of Alibaba’s existing B2B resale services, reports added, and reduces costs by allowing manufacturers and wholesale exporters to connect directly with business buyers instead of seeking these customers offline.

“Though it’s difficult to quantify, we played a key role in opening the Chinese SME sector to global trade,” said Alibaba’s head of global business development, Timothy Leung, according to the Business Standard. Extending this service to India could mean India’s SMEs now see a similar global reach.

Alibaba will collaborate with Indian exporters and manufacturers to provide support to these businesses, too. “We are launching our trade facilitation center in India to provide support to small and medium businesses with a full suite of export-import services, including logistics, financing and credit support,” Leung added.

He added that India’s manufacturing market is massive with about 22 million players in the industry. “Our idea is to open the global trade opportunity to all of them, irrespective of their size,” Leung said.

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