Digital River Picks Southeast Asia For Newest Venture

On the heels of the announcement that Digital River World Payments has appointed MasterCard Worldwide executive Hayden Reed as its new senior vice president and general manager, Digital River is wasting no time at furthering its international expansion.

On Friday (June 5), the Commerce-as-a-Service solutions provider revealed that it has teamed up with leading Southeast Asia firm aCommerce, which also provides digital commerce solutions to businesses looking to launch sales operations online.

Through their collaboration, Digital River will pair its cloud-based eCommerce support and services with aCommerce’s digital marketing, end-to-end eCommerce tools for businesses selling both digital and physical products.

“Partnerships continue to play a prominent role in our global expansion efforts,” said Digital River’s vice president and general manager of Asia Pacific operations Humphrey Chan. “Our referral partnership with aCommerce will enable us to accelerate growth and expansion opportunities as well as provide the local presence that is necessary for our clients to sell in the Southeast Asia market.”

That market, the company added, is particularly important for global growth. According to aCommerce Group CEO Paul Srivorakul, it’s a region with untapped potential for Commerce-as-a-Service providers. “We’re excited about teaming with Digital River in meeting the growing demand for eCommerce in our region,” he said, “whether in helping multi-national businesses enter Southeast Asia or Southeast Asia-based businesses expand their presence outside of their domestic markets.”

As corporations work to meet the demand of overseas customers doing international shopping online, the rise of companies providing software and other support solutions for those businesses has similarly accelerated. Digital River has positioned itself as a global service provider to meet the cross-border commerce demands of today’s supply chain.

But as consumers and procurement officials use the Internet to do their buying, Digital River World Payments’ Group Vice President Rick Barbari said that international eCommerce sellers must still cater to the purchaser on a local level. “Even something as simple as making sure that the address fields are appropriate by country makes the checkout experience so much easier for the consumer,” he said in a recent interview with PYMNTS.