B2B Payments

Tipalti Targets Cross-Border B2B Payments For Media Market

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Tipalti is getting industry-specific with its supplier payment capabilities. The company announced this week a partnership with Paladin Software, a media technology company, a move that streamlines cross-border payments in the sector, the firms said.

According to an announcement, Paladin will use Tipalti's payments platform to streamline the payment processes for its more than 30 multichannel networks and media company clients. Their collaboration targets the friction associated with the payments experience for video content creators, and will look to enable these companies to accept payment in their home currency.

The solution supports global ACH, prepaid card, wire transfer, PayPal and other payments rails.

"Our partnership with Tipalti advances our goal of improving workflow and increasing productivity for clients," said Paladin CEO and co-founder James Creech in a statement. "Payments automation is a primary focus for Paladin because preparing, delivering and tracking payments quickly and accurately is mission critical for both networks and creators."

In a separate statement, Tipalti CEO and co-founder Chen Amit pointed to the demand for multichannel networks to pay their video content creators seamlessly.

"For MCNs looking for a competitive advantage that scales easily and enhances creator satisfaction, Tipalti's unique partnership with Paladin offers a one-stop shop for streamlining the entire payment lifecycle."

Reports said their collaboration will also look to ease the onboarding process of video creators to MCNs and networks by automating the payment information and tax form collection process.

Paladin already operates in the video creator payroll space by automating the creator earning calculation process for its clients. The company also helps networks and media companies meet minimum payment thresholds and provides insight into revenue data for its customers.

"This new partnership with Tipalti creates the first fully integrated solution for mass creator payments from report ingestion and payment facilitation to financial reconciliation," the companies said in their announcement.

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