Cvent, a market leader in meetings, events and hospitality technology, announced a strategic alliance with Citi that will give both companies’ clients a simplified payment option for all Meetings & Events (M&E) expenses.
Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing and web surveys to its 25,000 customers and 300,000 users worldwide.
Through this alliance, Cvent’s event management software will also integrate with Citi’s Virtual Card Account functionality so that joint clients can request a Citi Virtual Card Number for payment directly through Cvent’s platform. This enables clients to consolidate their M&E expenses, resulting in greater accuracy while also saving time and money.
“We are pleased to join forces with a global provider that is equally committed to delivering a best-in-class solution for their customers,” Gonca Latif-Schmitt, global head of Citi Commercial Cards, said in a press release. “We believe this integration between Citi and Cvent will make the payments process more efficient for our clients, and will facilitate the use of our Citi Meeting Card and Virtual Card Accounts as the payment of choice for all meetings and events spend.”
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Its Treasury and Trade Solutions (TTS) provides an integrated suite of innovative cash management and trade finance services to multinational corporations, financial institutions and public sector organizations around the world.
“By joining our technologies together, we are able to provide both Cvent and Citi customers a more streamlined approach to online payments,” said Patrick Smith, chief marketing officer at Cvent. “This alliance enables organizations to manage all of their meetings and events activities, from planning to payment, in one place. Earning the Adam Smith award reinforces the strength of our combined solution and validates our mission to work with enterprises as true strategic business partners.”