International eCommerce retailers must accept a wide variety of payment methods to get international customers to click “buy” — but not just any payment method will do. Cross-border sales require merchants to accept the payment methods, support the currencies and offer the popular checkout features in their customers’ home countries. Only then can they provide the fully localized, personalized payments experiences customers expect. Anything less means merchants risk losing sales.
This is just the first of many findings from The Merchant’s Guide To Cross-Border Commerce, a PYMNTS and Digital River collaboration. We studied the online shopping and checkout processes offered by 137 leading international eCommerce sites to learn how international eCommerce merchants personalize their shoppers’ experiences to gain a competitive edge in an increasingly global eCommerce landscape.
These are just a few industry trends that international eCommerce sites must know to gain a competitive edge in the international arena. The Merchant’s Guide To Cross-Border Commerce explains what sets the leading eCommerce sites apart from the rest — and how others can learn from their example.
To learn more about how international eCommerce merchants tailor their cross-border shopping experience to meet their customers’ evolving expectations, download the report.