Alcohol on-demand service Drizly has picked up $15 million in Series B funding in a round led by Polaris Partners and with participation from previous investors.
Drizly allows alcohol retailers a chance to connect to alcohol consumers. Through its newly launched eCommerce platform, Drizly Conect, the service also makes it easy for alcohol merchants to quickly bring the booze from the store to the customer’s hand (or porch or backyard BBQ).
Shoppers can chose from beer, wine and harder options — and then further customize their choice on the basis of delivery window and price — before sending their order off to a Drizly retail partner. Drizly’s retail partners can then take the order and source the deliveries to their own people after paying Drizly their piece of the transaction.
Drizly Connect also allows customer to choose if they need their alcohol immediately – or if they want to pay less and choose a long window. This is likely why the service is frequently called “The Amazon Prime of Drinking.”
Founder and CEO Nick Rellas notes that about 40 percent of orders are wanted in advance of at least 36 hours. Currently, Drizly is in 23 markets in the U.S, with plans to expand to 30 by the end of the year. Canadians will be able to get in on the action, as reports indicate at least some of the proposed add-ons to the service are in Canada.
With its latest round of funding, Drizly has raised $32.8 million total. Its leading competitors are Minibar and Thirstie.