Toronto Canada tech center

Toronto’s Rising Digital Star

As the third largest technology hub in North America, Toronto gaining recognition as a go-to destination for its innovation, diverse and talented workforce, and expectation that it may just be the next Silicon Valley. For this week’s installment of the PYMNTS’ Weekly Tech Center Roundup, we cross the border into Canada to check out how its business and cultural epicenter is also making a name for itself around the globe.

In this week’s edition of PYMNTS’ Weekly Tech Center Roundup, we take a look at Canada’s “economic powerhouse” and explore why Toronto may just be the next great tech startup creator.

Before we jump into the post, here are a few quick facts about Toronto, Canada and its tech scene:

  • Estimated population was 6.2 million as of 2016.
  • The city’s GDP tops $304 billion.
  • Toronto is home to more than 15,000 tech companies, generating CAD$52 billion in revenues annually.
  • Toronto has one of the largest concentrations of financial services in the Americas. Roughly 251,000 people are employed in this sector across the region, representing 36 percent of the country’s financial services sector employment.
  • Within the Greater Toronto Area (GTA) are industry-leading fortune 500 companies, renowned universities and colleges, and local businesses ranging from startups to multi-national firms.
  • There are nearly 30,000 professionals working in FinTech in Toronto.
  • Innovation in the renewable energy and clean-tech industry has established Toronto as a dynamic hub of activity for the space.

Putting Canadian Innovation On The Map

Toronto is known for a lot of things – musical artist Drake, successful professional sports teams and being one of the most multi-cultural cities in the world, just to name a few – but it also has a booming technology industry of which the world is taking notice.

“The city has all the markings of a world-class hub for technology startups and reminds me a lot of how New York City felt in the early 2000s when I moved back from the Bay Area — simmering with entrepreneurial talent, opportunity and a strong foundation to support it,” Josh Guttman, general partner at VC firm SBNY, recently explained in a piece for TechCrunch.

“I think Toronto is poised to contend as one of the biggest North American hubs for technology startup activity over the next five to 10 years.”

Guttman’s got a solid list of reasons to support that prediction.

As the fourth largest city in North America, Toronto is bustling with approximately 150,000 full-time students enrolled in universities within 90 minutes of the city’s downtown area, helping to foster a great deal of young talent in the region.

With a supportive local government behind it, Toronto’s tech scene has been encouraged to push innovation and grow with the help of grants, matching contributions and financial assistance programs and initiative to spur technological development.

Guttman also notes that having access to universal health care has also been a significant factor because it has relieved the financial burden for employers while releasing job seekers from feeling as though they have to settle for positions solely based on the benefits offered.

“But instead feel encouraged to take risks and follow an entrepreneurial path,” he added. “Without the burden of paying for health care, startups can operate more leanly and reinvest those dollars into growing their businesses.”

This vibrant and growing city is home to what Guttman describes as very creative and entrepreneurial people, setting a strong foundation for both startups and established companies to flourish.

With a slew of successful venture-backed businesses, such as Shopify, FreshBooks, and KIK, as well as a network of emerging local VCs looking to grow support for the ecosystem, Toronto is gaining a great deal of attention from the tech industry worldwide.

Making Digital Pay Off

In an effort to help the city’s small businesses continue down the path of going digital, Toronto Mayor John Tory announced last week that the City of Toronto will support an online business support program called Digital Main Street. Project partners supporting the effort include the Toronto Association of Business Improvement Areas (TABIA), Google Canada, MasterCard, Rogers Communications, Shopify and Yellow Pages.

“Technology has changed the demands and expectations of consumers and Toronto’s Main Street businesses require our support to help them thrive in today’s retail environment,” Tory said during the launch event. “When fewer than half of Canadian small businesses have a website, the need for this kind of service is widespread and immediate.”

Digital Main Street is designed to empower local businesses with the knowledge and skills to better adopt digital initiatives, starting with a free digital assessment. The businesses will also receive recommendations on technology partners and a “to-do list” of the steps needed to reach their digital goals.

Toronto has gained recognition for being a vibrant tech hub in the clean-tech and renewable energy space as well, so it’s no surprise that there are many startups in the city looking to make a difference in the world.

Unfortunately, as Betakit reported, there’s a stigma that just because a startup is out to make a social impact it won’t also be able to bring in money – forcing many to believe the two are mutually exclusive.

But the recent Startup City Impact: Mythbusting Mixer event aimed at changing the conversation and perception surrounding impact businesses.

When asked whether people can really make money or find a job in the social enterprise sector, Keith Ippel, founder of Spring University, had an interesting response: “Actually, that’s fair, social enterprise is dead – long live the impact economy.”

With thousands of companies in various sectors across the country looking to solve big problems, Ippel added, there’s no shortage of jobs available to those who want a career helping businesses make a difference.

The key takeaway from the event was that companies truly looking to be impactful are starting by putting that desire at the heart of their organizations, not by just viewing it as an add-on service through philanthropic initiatives, the outlet reported.



The September 2020 Leveraging The Digital Banking Shift Study, PYMNTS examines consumers’ growing use of online and mobile tools to open and manage accounts as well as the factors that are paramount in building and maintaining trust in the current economic environment. The report is based on a survey of nearly 2,200 account-holding U.S. consumers.

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