Tony Fadell Launches Firm To Invest In Future Device Tech

Investor, entrepreneur and former Apple exec Tony Fadell has unveiled his latest investment: a new investment and advisory firm called Future Shape that’s working with engineers and scientists.

According to a Tech Crunch news report, the firm’s site explained that the company is not relying on outside investors for its capital, and that the idea is to provide “seed funding, and sometimes A” to companies. The report stated that its portfolio is already based mainly in Europe as well as the U.S., and that it has some “great companies in Asia and the Middle East, too.”

The announcement comes more than a year after Fadell left Nest Labs, a maker of digital thermostats and smoke detectors that he co-founded and sold to Google for $3.2 billion in 2014.

Fadell, who is now living at least part-time in Paris, has already funded more than 100 companies over the years, including Rohinni, a four-year-old Idaho-based startup that makes LED lighting products; CashShield, a nine-year-old, Menlo Park, Ca.-based online fraud risk management company; and Turvo, a three-year-old, Sunnyvale, Ca.-based logistics management startup.

In addition to Fadell, Future Shape's team members include David Sloo, a former experience architect at Nest; Anton Oenning, a former marketing director at Nest; and Vicky Lu, who spent three years as Fadell’s executive assistant and who lists herself as an executive assistant at Future Shape on LinkedIn.



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