Roofr Raises $12M to Advance SaaS Platform for Roofers

All-in-one roofing software startup Roofr has raised $12 million in a Series A funding round to build out its Software-as-a-Service (SaaS) platform and provide roofers with an easy way to manage their projects.

The fresh infusion of capital was backed by past investors Bullpen Capital and Crosslink Capital, along with new investors K5 Global, Vertical Venture Partners, Interplay, Ace & Co and 12BF. According to a Tuesday (Sept. 13) press release, this new round brings the company’s total funding raised to $19 million.

Headquartered in San Francisco and founded in 2016 by CEO Richard Nelson and Chief Technology Officer Kevin Redman, Roofr allows roofers to instantly provide customers with estimates, measure roofs via aerial imagery and create proposals with visuals.

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“Roofing is an industry that prides itself on craftsmanship and precision,” Nelson said in the release. “We want to ensure that roofing contractors have the most advanced software to measure, estimate and build winning project proposals, helping them to save time, grow their profits, and scale fast.

“As a third-generation roofer, I understand the pain industry professionals go through on a day-to-day basis running their business. From having to drive out to a home to get measurements in person, to creating pen and paper proposals. I started Roofr to solve these problems and build software for roofers, by roofers.”

The latest funding round will help Roofr develop an end-to-end experience for roofers worldwide to help them manage their projects and tackle some of their biggest challenges, per the release. New features are being planned, like the addition of payment capabilities and lead acquisition.

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The company also is looking at new partnerships to improve integrations, increase its support hours and double the size of its team. 

With Roofr’s seed funding last year, features were added including proposals and an instant estimator. Roofr has measured over 1.5 million roofs and saved roofers millions of dollars just by streamlining the sales process, according to the release.