CashStar Unveils Major Enhancements To CashStar Exchange

CashStar recently announced major enhancements to its CashStar Exchange platform, which provides secure, reliable, real-time access to the brands large gift card distributors use to drive business.

According to a press release, updates include real-time physical card activation, an enhanced security framework and streamlined ordering through the web portal.

“CashStar Exchange is the platform that incentive and loyalty programs and service providers, B2B resellers and promotional eCommerce businesses rely on for gift cards,” said Gerry Gilbert, vice president of product at CashStar. “Our continued investment in innovation reflects our commitment to not only providing a great platform, but to also being a trusted strategic partner to our network of CashStar Exchange users. In addition to greater capabilities and easier access, the enhancements to the platform help partners meet business needs by optimizing operations, reducing costs and minimizing risk.”

The new capabilities include enhancements to the Exchange API, allowing partners to store inactive physical cards and activate them just in time for delivery to the recipient. Additionally, the upgraded API will give partners the ability to create, load and activate digital gift cards in real time when recipients are ready to claim them — which will reduce risks and costs — as well as an enhanced security framework and improved CashStar Exchange portal.

CashStar Exchange offers distribution partners one source and integration point for access to more than 250 brands across a wide range of verticals, including the largest selection of digital gift cards. Partners can order cards system-to-system through the real-time API or through the online portal, with both allowing for flexible delivery options including email, links and codes.

“We’ve benefited from CashStar’s best-in-class platform, large merchant network and high levels of service since partnering with them in 2015,” said Wendy Mountainbear, manager of loyalty partnerships at United Airlines MileagePlus X. “These powerful new enhancements make it even easier and more secure for us to manage our digital gift rewards offerings, enabling us to spend more time focusing on delivering greater innovation to our customers. The combination of capabilities, scalability and security is unrivaled, especially when combined with the tremendous service and support from the CashStar team.”

More than 80 distribution partners use a combination of CashStar Exchange services or Exchange Commerce Services including American Express Membership Rewards, Ebates, Great Lakes Scrip, Maritz Motivation Solutions, MyCokeRewards, O.C. Tanner, Raise, RetailMeNot,, Tango Card, United MileagePlus X, Virtual Incentives, Wishlist Rewards and several others.