Merchant Innovation

KFC’s 'Watt A Box' Will Charge Your Phone As You Eat — But Only In India

Being able to chow down on some greasy but oh-so-finger-licking-good KFC fried chicken while the box that you eat it out of also doubles as a USB charging station lends itself to all manner of fast-food jokes (after all, this is the company that brought the world the magnificence of the Double Down).

But it’s also a pretty cool idea to anybody who’s phone is perpetually on low battery mode or about to die at any moment.

Unfortunately, KFC is only offering its new 5-in-1 Watt a Box meal as a limited edition “winnable prize” at select locations in Delhi and Mumbai.

The Watt a Box is powered by a built-in 6100mAh power bank and comes packed with — alongside a heaping helping of cholesterol and trans fat — a USB cable in case you forgot that, too.

KFC India demonstrates the many practical applications of its Watt a Box in this YouTube video in which a girl is asked out via text by a boy she appears to like, only to see her phone’s battery die before she can write back. Thankfully, the Watt a Box is there to come to the rescue of not only her phone but her stomach as well and closes on the tagline challenging us all to “rethink what a meal box can do.”

Oh, the wonders of modern technology.

Now, here comes the bad news: A KFC spokesman told Fortune recently that the Watt a Box is exclusive to the company’s India market, and there are no current plans to bring it to the U.S.

What a ripoff?



The September 2020 Leveraging The Digital Banking Shift Study, PYMNTS examines consumers’ growing use of online and mobile tools to open and manage accounts as well as the factors that are paramount in building and maintaining trust in the current economic environment. The report is based on a survey of nearly 2,200 account-holding U.S. consumers.

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