PYMNTS Daily Data Dive: GM’s Maven A Precursor to Lyft?
The effect of GM’s car-sharing operation, Maven, on urban traffic congestion is unclear, but it is causing indigestion for car rental firms. The company is expanding the service at an impressive rate after acquiring Sidecar in January and is stealthily gaining traction in the transportation market. Just six months after acquiring Sidecar for $39 million, Maven is increasing the number of cities where cars can be rented on an hourly basis using its app, and its customer base is growing.