When Alibaba releases its quarterly earnings today (May 5) just before its call with analysts at 7:30 a.m. EST, there's going to be one sure topic that Alibaba will likely rattle off some new, impressive figures about.
Mobile — and how it's driving Alibaba's eCommerce business model.
“Increased mobile shopping and rural market demand will remain key growth opportunities,” said Andria Cheng, an e-marketing analyst, as cited in a Wall Street Journal report. “China’s voracious appetite for foreign goods also spells another big opportunity on the cross-border eCommerce front.”
Those are two more figures we're sure to learn a lot about when those earnings figures roll in this morning. Mobile and its active mobile buyer base is expected to play into Alibaba's overall revenue growth, which, according to analysts' projections, are expected to rise at least 33 percent — hitting 23.2 billion yuan (roughly $3.6 billion). That's up from the 17.4 billion yuan (roughly $2.7 billion) seen the year prior. That was also when China was seeing a larger market slump.
On the mobile payments side, Alibaba has a leg up in the Chinese competition, with more than 350 million users in China alone.
Alibaba's mobile commerce figures have been so strong quarter after quarter, it was pretty easy for Alibaba’s CEO Daniel Zhang to explain its growth, “We’re crushing mobile," he said when the company reported its earnings results on Jan. 28. And he had the stats to back it up.
Alibaba saw mobile revenue growth of 192 percent YOY to roughly $2.89 billion; mobile GMV in Alibaba’s China marketplaces for the quarter hit a total of $101 billion, an increase of 99 percent.
Now, as Alibaba's next batch of earnings results flow in, PYMNTS has gathered data from the past four quarters, including mobile active users, mobile revenue and mobile GMV.