Financial technology platform Adyen has partnered with Block’s mobile payment method Cash App to become the first such platform to offer Cash App outside of its Square ecosystem.
With this partnership, businesses working with Adyen will be able to begin accessing Cash App Pay as an integrated payment method for their U.S. customers online shortly and in-store next year, according to a Thursday (Sept. 15) press release.
“At Adyen, we are consistently adding new payment methods to ensure our businesses can meet their end customers where they are,” Adyen Chief Commercial Officer Roelant Prins said in the release. “We are thrilled to be entering this strong partnership with the Cash App team. We’re looking forward to seeing how we can continue to partner to better service businesses and their customers.”
Cash App has 80 million annual active users, and the new integration will enable businesses that use Adyen to provide these customers with an easy way to make payments, and allow the consumers who use Cash App to have a streamlined checkout at these businesses, according to the press release.
“We’re excited to partner with Adyen to bring Cash App Pay to more businesses across the U.S.,” Cash App Chief Operating Officer Owen Jennings said in the release. “As the first financial technology platform to partner with the Cash App Pay ecosystem, we look forward to seeing the value this partnership brings to our customers and Adyen’s businesses.”
Mobile commerce — consumers shopping on their mobile devices — is a rapidly growing piece of the eCommerce market.
Read more: Adyen on Leveraging Unified Commerce to Meet Consumers Where They Are
“As consumer shopping behaviors continue to change, you’re seeing a rapid shift where mobile-first isn’t just an option anymore. It’s effectively a core requirement,” Adyen Vice President of Product, Data and Partnerships Rehman Baig told PYMNTS in an interview posted in June.
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