Merchants of all shapes and sizes are going after omnireadiness at full throttle these days.
According to the Q4 2016 PYMNTS OmniReadi Index™, being OmniReadi is no longer a priority for just the top-performing merchants. Instead, low-performing merchants are quickly closing the omnireadiness gap after several quarters of widening.
At its widest, the gap spanned 53 points during Q2 2016 but has since decreased to 48.5 points. That’s still high, but it’s a sign of improvement. While the low-performing merchants improved on offering wish lists, faster checkout and live help, the top performers added features like purchase history and product purchases on their mobile apps.
Other key takeaways from the Q4 2016 Index include:
– Omnireadiness seems to be coming out of its slump, which began at the end of the 2015 holiday season. The overall Index score increased from 66.6 to 67.4 this quarter.
– Sporting Goods retailers continue to win the OmniReadi championship, with an Index score of 76.
– Top-performing merchants still continue to improve but at a much slower rate — the top 10 merchants had the lowest growth this quarter.
The Index also features a conversation with Tobias Hartmann, President of Radial, an omnichannel commerce and technology provider that helps retailers improve upon their post-click commerce and customer experience.
Hartmann shared insights on four important ingredients that merchants must mix into their recipe as they extend their omnichannel offerings this holiday season.
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Click here to download the Q4 2016 PYMNTS.com OmniReadi Index™