Partnerships / Acquisitions

At Home And Synchrony Financial Team Up To Offer Loyalty-Based Credit Cards

At Home Group announced on Wednesday (Oct. 12) that shoppers looking to decorate or refresh their living spaces with the latest in home décor will soon be able to take advantage of consumer rewards and flexible payment options offered by a new consumer financing program through Synchrony Financial, a consumer financial services company with more than 80 years of retail heritage.

In a press release, the company said At Home and Synchrony Financial have reached a multi-year agreement to provide qualifying cardholders with Dual Card and private-label credit cards beginning in spring 2017.

At Home cardholders will be able to take advantage of promotional financing offers on qualifying purchases, exclusive discounts, loyalty rewards and other benefits, including mobile account servicing. Holders of the Dual Card will also be able to enjoy the added versatility of using it for other purchases where the card is accepted.

"Our customers will enjoy the flexibility and convenience a private label and Dual Card consumer financing program will provide them in achieving their home décor needs and desires," said Judd Nystrom, CFO of At Home, in the press release announcing the partnership. "We also look forward to benefiting from Synchrony Financial's vast retail experience and insights as we continue to offer services and convenience designed to attract new customers, deepen our relationship with our loyal customers and grow our business."

"We're looking forward to working with At Home to help it grow its business and drive customer brand loyalty through a strong financing program that includes both a Dual Card and private-label credit card," said Tom Quindlen, executive vice president and CEO of retail card at Synchrony Financial, added in the press release. "The value of financing is important to providing consumers with a positive customer service experience and can also be an important factor in purchasing decisions."



The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

Click to comment