Partnerships / Acquisitions

Samsung Electronics Australia Partners With Cuscal To Offer Samsung Pay

Samsung Electronics Australia has announced a partnership with Cuscal, Australia’s leading independent provider of online payments solutions, that will enable 38 financial institutions to offer Samsung Pay, a secure and easy-to-use mobile payments service available on compatible Samsung devices.

Finextra reports news that People’s Choice Credit Union, Credit Union Australia (CUA) and Teachers Mutual Bank are among some of Cuscal’s clients now offering Samsung Pay. Cuscal joins Westpac, Citibank and American Express as Samsung Pay partners, and this new partnership will enable mobile pay for a combined total of 1.7 million cardholders.

“Through Samsung Pay’s partnership with Cuscal, we are providing millions of Australians a convenient and safe payment option,” said Richard Fink, vice president, Mobile Division at Samsung Australia. “Every partner we bring on board, whether it be a financial institution or retail brand through our Samsung Pay loyalty functionality, brings us a step closer to helping customers replace their wallets with their Samsung smartphone or smartwatch.”

Samsung Pay recently marked its first anniversary in Australia, during which it partnered with over 40 payment card brands and has over 100 different types of loyalty cards loaded onto its mobile pay app.

“We’re really pleased that our clients’ customers can now use Samsung Pay. Our aim is to allow all of our clients to offer their customers the newest and best payment options available, to help them compete with much larger players,” said Robert Bell, general manager of Product & Service at Cuscal. “With the addition of Samsung Pay, we continue to fulfil this promise to them.”



The pressure on banks to modernize their payments capabilities to support initiatives such as ISO 20022 and instant/real time payments has been exacerbated by the emergence of COVID-19 and the compelling need to quickly scale operations due to the rapid growth of contactless payments, and subsequent increase in digitization. Given this new normal, the need for agility and optimization across the payments processing value chain is imperative.

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